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This Digital Marketing course is designed to provide a complete understanding of the digital marketing ecosystem, from fundamental principles to 
advanced strategies for growing online presence, driving traffic, and maximizing ROI. The course covers all major aspects of digital marketing, 
with practical training and real-world applications.

 

Module 1: Introduction to Digital Marketing
1. Introduction to Digital Marketing

  •     Overview of the Digital Marketing landscape
  •     Digital Marketing vs Traditional Marketing
  •     Importance in today's business environment

2. Understanding Customer Journey & Buyer Personas

  •     Stages of the customer journey
  •     Creating buyer personas for targeted marketing

3. Digital Marketing Channels Overview

  •     Key channels: SEO, PPC, Social Media, Email, Content Marketing, Affiliate Marketing

4. Digital Marketing Metrics and KPIs

  •     Key Performance Indicators (KPIs) in digital marketing
  •     Understanding website traffic, conversion rate, and ROI

 

Module 2: Search Engine Optimization (SEO)
5. Introduction to SEO

  •     Importance of SEO for online visibility
  •     How search engines work: Crawling, Indexing, Ranking

6. Keyword Research and Analysis

  •     Tools and techniques for effective keyword research
  •     Targeting long-tail and short-tail keywords

7. On-Page SEO (Part 1)

  •     Optimizing website content, meta tags, titles, and descriptions
  •     Importance of keyword placement and density

8. On-Page SEO (Part 2)

  •     Image optimization, internal linking, URL structure
  •     Hands-on: Optimizing a sample website’s on-page SEO

9. Off-Page SEO (Part 1)

  •     Link building strategies: Guest posting, outreach, broken link building
  •     Understanding backlinks and their importance

10. Off-Page SEO (Part 2)

  •      Hands-on: Building quality backlinks and tracking performance

11. Technical SEO

  •      Mobile optimization, Page speed, SSL, XML sitemaps, Robots.txt

12. SEO Tools and Reporting

  •      Introduction to tools: Google Search Console, Moz, SEMrush, Ahrefs
  •      SEO reporting and analysis

Module 3: Pay-Per-Click (PPC) Advertising
13. Introduction to PPC and Google Ads

  •      How PPC works and its advantages
  •      Understanding Ad Rank and Quality Score

14. Setting Up a Google Ads Campaign

  •      Keyword match types, bidding strategies, ad extensions
  •      Hands-on: Creating and launching a search ad campaign

15. Display Advertising with Google Ads

  •      Display vs Search Ads, Banner Ads, Remarketing
  •      Hands-on: Setting up a display ad campaign

16. Google Ads Analytics and Optimization

  •      Analyzing campaign performance, A/B testing
  •      Optimizing for better performance

Module 4: Social Media Marketing (SMM)
17. Introduction to Social Media Marketing

  •      Overview of major platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube
  •      Organic vs Paid Social Media Marketing

18. Facebook & Instagram Marketing (Part 1)

  •      Setting up and optimizing business profiles
  •      Organic content strategies

19. Facebook & Instagram Marketing (Part 2)

  •      Creating and managing paid ad campaigns
  •      Hands-on: Running targeted ads and analyzing results

20. LinkedIn Marketing

  •      LinkedIn Ads, B2B marketing, Networking strategies

21. Twitter Marketing
     Creating campaigns, Twitter Ads, Twitter Analytics
     Hands-on: Running a Twitter campaign
22. YouTube Marketing

  •      Video content strategies, YouTube Ads
  •      Hands-on: Optimizing video content for visibility

23. Social Media Content Strategy

  •      Creating a social media content calendar
  •      Hands-on: Designing posts and running organic campaigns

24. Social Media Analytics

  •      Tools and techniques for tracking social media performance

Module 5: Content Marketing
25. Introduction to Content Marketing

  •      Content strategy, types of content, importance of storytelling
  •      Hands-on: Building a content marketing strategy

26. Blogging for Business

  •      Best practices for writing and optimizing blog posts
  •      Hands-on: Creating an SEO-friendly blog post

27. Content Distribution Channels

  •      How to effectively distribute content across multiple channels

28. Measuring Content Marketing Success

  •      Key metrics for content performance and ROI

Module 6: Email Marketing
29. Introduction to Email Marketing

  •      Email marketing basics, importance, and ROI
  •      Types of emails: Newsletters, transactional, promotional

30. Building an Email List

  •      Strategies for growing your email list
  •      Hands-on: Building an opt-in email form

31. Creating Effective Email Campaigns

  •      Email design best practices, personalization, A/B testing
  •      Hands-on: Creating an email marketing campaign

32. Email Marketing Tools & Analytics

  •      Tools like Mailchimp, Constant Contact
  •      Tracking open rates, click-through rates, and conversions

Module 7: Affiliate Marketing
33. Introduction to Affiliate Marketing

  •      What is affiliate marketing and how it works

34. Building an Affiliate Marketing Strategy

  •      Selecting products, building affiliate relationships
  •      Hands-on: Setting up an affiliate program

35. Affiliate Networks and Platforms

  •      Overview of popular affiliate networks like Amazon Associates, ShareASale

36. Tracking Affiliate Performance

  •      Tools and metrics for tracking affiliate success

Module 8: Analytics and Conversion Rate Optimization (CRO)
37. Introduction to Google Analytics

  •      Setting up Google Analytics, basic reporting, and dashboard setup

38. Tracking User Behavior

  •      Analyzing user behavior: Bounce rate, session duration, user flow

39. Conversion Rate Optimization (CRO)

  •      Techniques for improving website conversions
  •      Hands-on: Setting up goals and funnels in Google Analytics

40. Data-Driven Decision Making

  •      Using analytics data to optimize marketing strategies

Module 9: Digital Marketing Strategy
41. Creating a Digital Marketing Plan

  •      Building a comprehensive digital marketing strategy
  •      Hands-on: Designing a marketing plan for a mock business
     

42. Campaign Planning and Budgeting

  •      Allocating resources and budget across channels

43. Measuring and Reporting Success

  •      Creating reports for clients or stakeholders

44. Final Project Presentation

  •      Students will present their digital marketing strategy

45. Career Opportunities in Digital Marketing

  •      Job roles and career paths in digital marketing

46. Building a Personal Brand

  •      Promoting yourself as a digital marketer

47. Freelancing in Digital Marketing

  •      Finding clients, setting rates, and managing projects

48. Networking for Digital Marketers

  •      Building connections in the industry

49. Portfolio Building

  •      Creating a digital marketing portfolio

 

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